Cephas is the founder and photographer behind the groundbreaking 56 Black Men movement and Drummer Boy Studios. He previously studied architecture and started his first business 11 years ago.
After taking a series of portrait photographs of 56 Black Men in hoodies, he launched ’56 Black Men’ as a campaign in the UK to change the narrative regarding black men in the media and as an introduction to a much wider conversation.
Since launching the campaign on the 23rd of December 2018, it has had both a local and global impact, and has since been featured in The Guardian and Metro, on Channel 5, Sky News, BBC and Aljazeera amongst others, creating both a local and global impact.
Cephas believes everyone should have a fair chance to change their narrative and so utilising his degree in Architecture, he created Drummer Boy Studios in 2017. Cephas set out to merge his passion for architecture and his passion for the community in a bid to create physical spaces that cater to those who often suffer the brunt of gentrification. The studio ran as a creative hub, a workspace with creative facilities; conducive for growth, innovation and collaboration for people interested in the creative sector including industries such as Music, Film, Media, Enterprise, Fashion and Gaming.
Upon doing this, Cephas was confused as to why things like this were not being spotlighted in the media, after all the work and money he and his team put into creating this space within the community, he had also secured a partnership with BDP to become his official development partner for the business.
Despite this, he was still facing opposition from people in the local council office and not being supported with the positive work being done. This pushed him to think about how many more black men are doing great things but are never heard or spotlighted. Cephas started to question further, why is it that things like this never make headline news? And why the prevailing headline news about black men was always surrounding knife crime or violence. As a result he decided to create the 56 Black Men campaign to challenge the negative stereotypes of black men in the media and spotlight positive achievements of the black men in the series.
In recent years Cephas has been successful in galvanising support for his businesses from key partners and senior contacts including companies such as Accenture, EY and Clear Channel and people such as, Paul Polman (Ex CEO of Unilever), Simon Pegg and others.
At this time Cephas is looking at a new message towards a wider black British conversation which he will be releasing in 2020.