David Magliano MBE

Consultant, Be The Business and ex-Director of Marketing for London 2012

David Magliano was at the forefront of London’s 2012 Olympic bid and England’s 2018 World Cup bid. He has also been Sales and Marketing Director of two low-cost airlines: easyJet and Go (of which he was a co-founder). Magliano’s marketing strategies contributed to increasing Go’s value from £100m to £400m in nine months, and at easyJet he was responsible for 400 people, annual revenues of £1billion, and a marketing budget of £60m across 13 European countries.

Before Go, Magliano spent 10 years in advertising. He has been a director of two major advertising agencies, created new brands and established a number of marketing teams from scratch. He has participated in five start-ups, a management buyout, many rounds of fund-raising, two exits, a merger and two voluntary liquidations.

Magliano has had the opportunity to work first-hand with many high-profile individuals, such as Sebastian Coe, Tony Blair, David Cameron, Barbara Cassani, Martin Sorrell, Stelios Haji-Hannou, James Dyson, Gordon Brown, David Beckham and members of the Royal family.

More recently Magliano was Managing Director for Membership, Marketing and Consumer Revenue at The Guardian, where he was part of the leadership team that returned the Guardian to profitability for the first time in 20 years. Also he was General Manager at Warner Brothers, leading digital innovation across the Wizarding World franchise of Harry Potter and Fantastic Beasts on behalf of Warner Bros and JK Rowling.

Magliano is a Fellow of both the Chartered Institute of Marketing and the Marketing Society. He was UK Marketer of the Year in 1999 and 2005, and Global Chief Marketing Officer of the Year in 2006. He is now a consultant and non-executive advisory director.

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