Denise has spent over 25 years in communications research and strategy in advertising and media agencies. She joined Newsworks in April 2015, tasked with overseeing the organisation’s insight programme. Prior to her current role, she spent 15 years at Havas Media Group, managing a growing team of researchers, econometricians and analysts.
Denise is passionate about consumer insight and proving that communications works. She has authored a number of books and reports, including a book on communications effectiveness for the Institute of Practitioners in Advertising.
She is extensively involved in industry groups which promote best practice in research. She is a former chair of the Media Research Group Committee and was elected a Fellow of the IPA in 2009, in recognition of her services to the advertising industry.