Emma Martell

Head of Social Content, Avanti (formerly Virgin Trains)

Emma is Head of Social Content at Avanti (formerly Virgin Trains). Her ‘work’ here has included inventing the award-winning #Avocard, persuading Will Ferrell to sign her toilet seat and launching a Dean Gaffney-themed Facebook bot. Prior to Virgin Trains, Emma led the content strategy at Hostelworld, where she had the pleasure of working not-very-closely with the likes of 50 Cent and Mariah Carey. And prior to THAT, Emma wore round glasses and worked for a magazine in Berlin.

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