He is responsible for ensuring Sky has an optimised media investment approach, driving both short and long term business performance. Through best practice in media insight, planning, measurement and evaluation his team optimise Sky’s existing channels and ensure a focus on innovation to uncover and agitate key headroom segments. A key tool for this lies in championing Sky’s industry leading econometrics department, delivering best in class analysis across all products and territories.
Gordon joined Sky in 2015 to lead the in-house econometrics team before moving to the Consumer Strategy team in 2018. Prior to Sky he worked across a range of markets and industries for a WPP agency specialising in marketing effectiveness insight.