With over 20 years of experience, Bella is strategist with a multidisciplinary career, having worked on famous global brands, renowned global communication networks, and digital/content startups, including agency networks like Y&R, BBH, and JWT.
She has been with JWT, now Wunderman Thompson, since 2012 as Executive Planning Director and then Head of Planning for the Brazilian office. In 2016 she moved to London to lead one of the agencies biggest Global Accounts.
She started her career as a marketing executive working on the client side for 7 years. On the agency side, she has worked with brands from various categories and has a vast experience in Telecom, Beauty and FMCG. Bella has worked on brands such as Avon, Coca-Cola, Omo, Johnnie Walker, Kit Kat, Danone, Red Bull, Honda, Shell, HSBC, Telefonica, Sprint, Vivendi, J&J, Bayer amongst others.
A world-class business and strategy leader delivering growth – both to the brands and businesses she has worked with. Her career is marked by the strong delivery of results across a range of brands local and global, in emerging and developed markets. She’s proven in leading multi-location teams and multidisciplinary business.
Bella has a quite unique professional background, having built her career pushing the ad industry beyond the status quo. Today, as the Global Planner & Business Leader for Avon, she dives into dozens of hyperlocal realities to capture the zeitgeist and social tensions of our days and turn it into brand relevance.
She also founded 3 startups, is a strategy teacher and a drummer.