Ksenia Khalina

Former Head of Global Trade & Shopper Marketing, Heineken

Ksenia Khalina is a Customer Marketing Leader and business consultant, former Head of global Trade & Shopper Marketing in HEINEKEN. Ksenia’s expertise, business and leadership achievements as well as her passion for customer happiness, brand growth, new retail, e-commerce, digital transformation and creative excellence– earned Ksenia a strong credibility and recognition on the global level as an expert in data-driven consumer and shopper marketing, omnichannel customer experience and integrated brand activation campaigns. Her professional track record includes numerous successfully implemented: Marketing, Sales, E-commerce strategies and strategic guidelines for global brands on the country, regional and global levels; Product innovation launches for the world-famous brands like Heineken, Chupa-Chups, and Colgate; Integrated brand activation and customer experience campaigns including omnichannel activations of Heineken® sponsorship platforms such as UCL, Formula 1, James Bond, and Rugby World Cup.

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