Laricea Ioana Roman-Halliday is a business leader, marketer, mentor, public speaker and brand specialist who has built her passion for brand purpose on the back of her meaningful marketing career with various Fortune 100 companies. Her experience includes working with Microsoft, Google, Unilever, Huawei, Hyundai and many more. She is a big environmental advocate who truly believes in successful business done for good and is constantly curious about driving it forward. Currently part of Entain group, Laricea is Head of Marketing for the online casino brand PartyCasino, previously heading up digital at the independent agency The Specialist Works. She has recently published a book on brand purpose and how business can thrill by doing good and also making profit: A Brand’s Purpose…Less Unicorn, More Zebra is called.