Louise has over 25 years’ experience building innovative and repeatedly awarded econometric models to evaluate communications and marketing effects. She is four times winner of the IPA Effectiveness Awards Grand Prix and in 2015 won Mediatel’s Media Research Effectiveness Award for ground-breaking work on radio effectiveness. Louise is the author of the IPA publication Econometrics Explained and has chaired the econometrics judging panel for the IPA Effectiveness awards.
Louise has evaluated the impact of marketing not only on company profit but also on broader issues such as crime reduction, drink-driving and on encouraging the public take-up of charity helpline services.
She leads the outreach activities for her local church, organising the monthly food bank donations and also occasional pop-up restaurants raising funds for Syria and Nepal. Training her horse and taking her Landrover Defender on off-road adventures are favourite ways to have fun!