Lucy has taken anything but a typical career path, working her way up the ranks within our British Intelligence Services before discovering her true passion for health and wellbeing. After retraining she began personal training, setting up a flourishing gym brand and consulting and creating content for brands including Lucozade Sport, Sweaty Betty and Reebok. Lucy joined Reebok full time in 2018 and now heads up their UK Brand Communications, looking after all aspects of PR, content creation, paid media, influencers and ambassadorial roles. In her spare time Lucy educates and coaches businesses and individuals on cutting the cycle of anxiety and sickness through her brand We Are The Antidote. If you can’t find her, she is probably halfway up a hill in the Peak District or lifting some weights!