Rob Scotland

Head of Strategy, McCann London

Rob is modern cultural anthropologist and ethnographer observing analysing and understanding audiences for business purposes.

He has a unique perspective of the world, having owned and ran his own business for almost a decade, worked with leading adverting agencies and within global marketing at multi-national brands.

He has advised some of the biggest brands in the world such as adidas, Samsung, Nike, PANDORA, GAP and Scuderia Ferrari Formula 1, on how they can authentically capture the hearts and minds of their target audiences.

Rob is a proud to be Guest Faculty at the Hyper Island School of Marketing graduating over 50 students per year, and a TED Talk alumnus with his 2016 keynote, “How Do We Raise A Generation To Save The World?”

A former amateur American Football player and coach with 12 National Titles, Rob is also a fanatic of most sports and sports video games!