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Robert Painter

Brand & HR Director, Sky Betting & Gaming

MD Brand and People, Rob Painter, joined Sky Betting & Gaming as Marketing Director in 2013 after 15 years’ experience with News UK as Marketing/Insight Director for the Sun, the Times and Sunday Times.

Rob has looked after Sky Betting and Gaming’s people, shaping the distinct culture that has seen headcount grow rapidly to over 1500 people, adding 1000 in just over three years. With a marketers background and a dual brand and people role, Rob has shaped SBG’s unique approach to culture and talent. The company now achieves regular recognition by leading national industry awards, including both the Sunday Times ‘Best Companies to Work For’ and Glassdoor ‘Best Places to Work’.

Responsible for pioneering brand communications for Sky Betting & Gaming and also an active participant on industry safer gambling marketing committees, Rob has overseen all external brand communications for the Sky Betting and Gaming product portfolio. He has been part of the leadership team that has enjoyed market beating growth year on year, as well as establishing the most popular betting and gaming brands in the UK today. Rob has left SBG to return to London this month.

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