Sam Taylor

Head of Group Commercial & Performance Marketing, Direct Line Group

As Head of Commercial Marketing, Sam is responsible for performance marketing, commercial planning, improving trading capabilities and boosting operational effectiveness for DLG’s brands.

Since joining the company in 2013, Sam has successfully transformed the Group’s Trading Operating Model and overseen growth across the portfolio (Direct Line, Green Flag and Churchill) amidst tough industry headwinds. The unique knowledge and experience in strategic brand and commercial marketing that he brings has been honed over 20 years’ in roles at a number of well-known brands across contrasting sectors, including T-Mobile, IBM, Nuffield Health and eBay.
Sam has also established himself as a thought leader in the media industry and has been a long standing member of ISBA’s Executive Committee. In January 2021 he awarded Mediatel’s inaugural Advertiser Media Leader of the Year.