Simon started his career as a runner on the Daily Express in Fleet Street, since then things have improved a little. Having worked in newspapers at Daily Telegraph, in magazines at Independent Magazines, in radio at Classic FM and as Commercial Director at GCap/Global radio, Vice President of sales for MySpace. Simon joined ITV Commercial in January 2011 as Group Commercial Director and was promoted in January 2015 to Deputy Managing Director, Commercial Sales. Over the last 9 years Simon has overseen the commercial transformation at ITV leading to record revenue figures and awards. He is chairman of NABS and the Dukies Association as well as Founder of Walking with the Wounded. In between time he has walked unsupported to the North Pole and South Pole twice, rowed across the Irish sea and completed the Marathon De Sables.