The Future of Brands is co-located in Sydney with our leading broadcast event, Future TV Advertising Forum
We will be picking up on the key issues facing brands in in this complex, digital world.
We are keen to explore the impact voice marketing will make over the next few years – very significant in the view of some; and we will look more broadly at marketing to machines.
We will hear case studies on the development of brand experiences, pulling together both offline and online examples; and explore the growth of social e-commerce.
With so many vying for the consumer’s attention in so many ways, loyalty marketing is taking on new emphasis. We will explore that, and the other possibility that you might be battling to deal with a loss of trust in your brand?
It’s no wonder in such a fast-moving world that marketers are starting to seek new and different agency relationships; and agencies in turn are keen to preserve their place at the table and extend their impact and influence where possible. We ask what agency models are coming to the fore and where the management consultancies sit in all this.