THE FUTURE OF BRANDS SYDNEY

DRIVING BRAND GROWTH THROUGH MARKETING

The Future of Brands is co-located in Sydney with our leading broadcast event, Future TV Advertising Forum 

We will be picking up on the key issues facing brands in in this complex, digital world.

We are keen to explore the impact voice marketing will make over the next few years – very significant in the view of some; and we will look more broadly at marketing to machines.

We will hear case studies on the development of brand experiences, pulling together both offline and online examples; and explore the growth of social e-commerce.

With so many vying for the consumer’s attention in so many ways, loyalty marketing is taking on new emphasis. We will explore that, and the other possibility that you might be battling to deal with a loss of trust in your brand?

It’s no wonder in such a fast-moving world that marketers are starting to seek new and different agency relationships; and agencies in turn are keen to preserve their place at the table and extend their impact and influence where possible. We ask what agency models are coming to the fore and where the management consultancies sit in all this.

KEY THEMES TO BE DISCUSSED INCLUDE:

BRANDS ALREADY ATTENDING INCLUDE

2019 Speakers

Caitlin Lloyd
Group Strategy Director, Mindshare
Christophe Eymery
Head of Digital Marketing, SEEK
Mark Cameron
Managing Director, Jaguar Land Rover Australia
Tim Hodgson
Chief Commercial and Marketing Officer, Invictus Games Sydney 2018
Ben Millar
Digital Director, Ebiquity
Mari Kauppinen
Head of Marketing, Digital, Demand Generation and Channel, IBM
Nicole McInnes
Chief Marketing Officer, OVO Mobile
Bruce Song
Head of Online, Alibaba Cloud ANZ

2019 SPONSORS

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