Andrea Martens is currently the Managing Director at the Association for Data-driven Marketing and Advertising (ADMA) – the principal industry body for data-driven marketing and advertising in Australia.
Prior to her role at ADMA, Andrea was the Global Chief Marketing Officer at leading prestige skincare brand, Jurlique. As part of the global leadership team she was responsible for all brand touch points throughout the organisation whilst leading several global innovation, marketing and digital & ecommerce teams.
Throughout her career, Andrea has successfully led both turnaround and acceleration strategies on multiple brands. She has been responsible for a $600 million revenue business, leading high profile brands and portfolios and delivering excellent results through an effective mix of strategy, innovation and creative thinking.
Preceding her role at Jurlique, Andrea was the Vice President Marketing / Managing Director Home and Personal Care at Unilever Australia and New Zealand responsible for the company’s number one growth and profit portfolio which included leading global brands Dove, Rexona and Omo as well as Tony&Guy and Sunsilk. Under Andrea’s leadership, the ANZ business was regularly used as a pilot for new ideas and campaigns, the region was known for being the training ground for grooming top talent, and she was recognised as a thought leader for innovation and strategy.
Andrea’s personal mission is to ‘pave way for girls and women to unlock their magic’. Passionate about empowering females to achieve their full career potential by providing the inspiration for them to overcome career hurdles.