Anne Goodman

Consultant

Anne is a highly experienced CMO with deep management experience in leading matrix teams and building business.  Specialising in the creation of strategic marketing propositions for technology and media companies and developing the business strategy to deliver revenue targets. Specific skills include spearheading business growth based on marketing strategies and programme implementation, technology integration and product innovation, 3rd party alliances and organisation evolution.

Anne has over 15 years in the digital advertising space;

  • As SVP Sales Marketing & Ad Technology, BBC Advertising from 2009 to 2017 – BBC Advertising is division of BBC Worldwide that handles the BBC’s commercial business outside of the UK. She was responsible for the global proposition and positioning of BBC Advertising and leading the Advertising technology strategy driving ad systems product development across BBC World News and bbc.com.
  • At Microsoft MSN Anne held a number of senior management roles leading the global sales marketing strategy for Microsoft Advertising, The positioning plan for the launch of Microsoft Search (Bing). Introduction of the key account client management strategy and the global launch of digital advertising at Cannes Lions through the first digital sponsorship.

Prior to BBC Worldwide, Anne spent several years in senior international management positions within commercial organisations including systems integrators Getronics (acquired by KPM Telecom), PwC, British Airways, BT (British Telecom) and Benetton, working closely with teams in Hong Kong, Seattle, New York, Paris, Brussels and Amsterdam. Notable achievements during this period were the creation of the brand propositions for PwC following the merger of Price Waterhouse and Coopers & Lybrand, and World Traveller at British Airways replacing Economy.

Anne was Vice-Chair of the Executive Committee of IAB Europe and is a member of Council for University of Bath. She is a graduate of Durham University, where she gained a BSc in Geography and is studying for a MA in Leadership and Sustainability at IFLAS at the University of Cumbria specialising in the principals of mutuality and democracy.

Anne is currently taking time out to learn about block chain focusing on its application to the ad supply chain in the context of transparency and trust – as well as exploring its usage in the consumer experience through sovereign identity and the possibilities of tokenisation as an alternative commercial model for content creation.