Bruce Song

Head of Online, Alibaba Cloud ANZ

Bruce is a B2B marketing leader for Alibaba Cloud in ANZ, and helps organizations transform their current IT technologies in order to support more agile, scalable, and secure digital operations.

Bruce has 13 years of experience across digital marketing, field marketing and enterprise Cloud sales. Prior to Alibaba, Bruce was a JAPAC regional campaign lead for Google specialising in building integrated marketing programs for Google Ads, YouTube and Google Cloud products and services. Bruce has also worked at brand consultancy agency where he specialised in developing brand strategies for blue-chip companies moving into and out of the Asia Pacific region.

Bruce was born in China, and has a Master’s in Business Administration from the Hong Kong University of Science and Technology. For the last 10 years, Bruce has lived and worked in Sydney, Singapore, Tokyo, New York, Hong Kong and Beijing with his family.