Caitlin Lloyd is a Group Strategy Director whose career has spanned London, Melbourne and Sydney. At Mindshare, her role is to come up with innovative solutions to business problems for industry titans Foxtel and IAG. Back in the UK, she helped Domino’s Pizza achieve their vision to compete as a technology company rather than a food service provider. This led to several industry accolades including Best Mobile Strategy at the Brand Republic Awards and Best Retail Campaign at the Campaign Media Awards.
Caitlin has a special interest in using media to genuinely change behaviour and this passion for creating transformational work has led to her being recognised as one of Media Week’s 30 Under 30 aged just 25 as well as earning shortlists at the Performance Marketing Awards and B&T’s 30 Under 30 last year. Alongside her full time job in media, Caitlin is also a qualified yoga teacher and has been invited to accept a post at University of Technology Sydney as a guest lecturer next semester.