Gil is the founder of Bench, the fastest growing Ad Tech business in Australia.
Holding over ten years’ of commercial leadership positions across technology, media and advertising, Gil’s experience spans all corners of the industry. He currently spearheads the strategic vision of Bench, with the goal of ensuring the full process of digital media planning through to activation and analysis is easier and more effective for marketers. His insights in the field have made Gil a valuable advisor to businesses across ad tech, martech and insuretech industries.
Bench grew rapidly on the back of Gil’s passion for building businesses, technology innovation, business transformation and the true value of agile teams and methods. The success of Bench’s growth in these areas has been recognised by several influencers including Deloitte, with Bench winning the Deloitte Fast50 award multiple times, and B&T’s Best Programmatic Trading Team.
As the industry continues to meet new challenges, the Bench platform and team of experts continue to redesign the media campaign methodology and landscape.