Nicole McInnes

Chief Marketing Officer, OVO Mobile

As creative as she is data-geek, Nicole is a unique marketing leader, bringing a deep passion for technology and human behaviour to every customer interaction. With nearly 25 years of marketing and advertising experience, she has lead brands such as Dell, Adshel, Pandora and eharmony towards transformative growth and success. Now CMO at convergent mobile and media company OVO, Nicole is combining her creativity, commercial acumen and data-driven approach to a brand at the forefront of mobile AI personalisation, entertainment and utility.