Session Chair – David Roddick

There’s a theme amongst the media businesses David has worked for. Every one of them – News Corporation, DMGT, Clear Channel and most recently at Adshel – has faced the challenge of maintaining relevance as the business changes at incredible speed. As a result, being clear about what you stand for so that it can guide you through uncertainty has been a theme of David’s career, which spans four continents and multiple advertising sectors. By working with some of the most controversial media brand identities, first in the UK (The Sun, News of the World, Daily Mail, for example) and then worldwide, as well as some of the most anonymous, he has learnt that businesses which grow with a unifying thought about what they represent to their customers, are the most resilient against potential disruption and challenge; and they turn out to be the most fun to work for.