For consumers in the UK, a return to ‘normal’ is on the horizon and, according to new research from Unruly, 59% of consumers feel optimistic about the year ahead.
For advertisers, the coming months will once again be full of change and agile, data-driven strategies will be key to engaging consumers in meaningful ways as they begin to tread the path towards ‘normal’.
Join Unruly and a panel of journalists from News UK as they explore what consumers are expecting from the next 12 months, what brands can do to prepare, and how to engage with consumers during times of change.
Unruly’s VP of Insights, Rebecca Waring, will kick off the session exploring key findings from their latest research, ‘One year on: How has the pandemic affected consumer behaviour?’.
This will be followed by a panel of renowned journalists, including The Sun’s Travel Editor Lisa Minot, Daniel Jones, Consumer Editor for the Sun, Richard Fletcher, business editor from The Times and Sunday Times Property Editor Helen Davies, who will discuss what the UK’s economic rebound may look like and what brands can do to capture the opportunity that recovery will present.
Lisa Minot, Sun Travel Editor, The Sun
Helen Davies, Property Editor, Sunday Times
Richard Fletcher, Business editor, The Times
Dan Jones, Consumer Editor, The Sun
Rebecca Waring, VP Insight, Unruly
Nicola Spooning, VP Strategy, Unruly